5 Easy Ways to Promote your B2B Brand Using Inbound Marketing
Add the new Twitter Follow button to both, your company web site and blog. It is an easy way to generate new followers and increase the reach of your brand. Create relevant hashtags for use in your...
View ArticleHow Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!
For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP...
View ArticleTop 5 Ways to Ensure a Customer Awaits at the End of Your Funnel
The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel. It’s called Revenue Performance Management and it helps a B2B to more predictively manage...
View ArticleTop 5 B2B Concerns As Social Media Advertising Scales
The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain....
View ArticleTop 20 Social Media Savvy Companies of the Fortune 100 (Part 2)
Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only company to be...
View ArticleWhen BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?
It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of...
View Article“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs
The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week! After reading a review of this unusual...
View ArticleTop 12 Reasons Why “A Comment is worth a thousand Likes.”
In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.” Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes”...
View ArticleGoldilocks and the Social Media Bear!
Juggling social media options is a bear! Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a...
View ArticleMarket the Cloud; Don’t Cloud the Market!
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security,...
View ArticleA brand by any other name… is not a brand!
We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and will return to this metaphor later....
View Article7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant Head of Brian Williams.” Given...
View ArticleTo be, or not to be – that is the question for B2B Digital Marketers
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using...
View ArticleEverything You Always Wanted to Know About Content Marketing, Sponsored...
If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is...
View ArticleSocial Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It...
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a...
View ArticleIt’s All About Content and It’s All Over the Top!
CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: […]
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